Seeding
Get your product into the hands of the right creators for authentic, organic buzz.
Product out to a hand-picked group. What they post stays theirs.
Influencer marketing, done like it matters
01 — the point of all this
01 / 03
02 — what we do
Three ways in. Pick the shape that fits your goal — we handle the rest.
Get your product into the hands of the right creators for authentic, organic buzz.
Product out to a hand-picked group. What they post stays theirs.
A single, focused creator collaboration built to hit one clear goal.
One creator, one goal, one set of deliverables.
End-to-end management across multiple creators, from strategy to reporting.
Multiple creators, managed from first brief to final report.
03 — what we make
A creator screen-records the one thing your product does that makes people stop and rewind.
Best for — AI tools, feature drops
No pitch, just proof. Messy input, your output, and the cut between them does the work.
Best for — generative & editing tools
Turns a delivery into a moment, filmed by someone whose taste the audience already trusts.
Best for — hardware launches, seeding
Your product living inside a real workspace. Placement lands softer than a pitch.
Best for — peripherals, ecosystems
Unscripted reactions from real people. Shows where your category actually sits in culture.
Best for — awareness, category education
Entertainment first, product woven in. The one people screenshot and send to a colleague.
Best for — top-of-funnel reach, personality
04 — how it works
We sit down with you and dig into the brand — the product, the audience, the one thing this campaign has to achieve.
We hand-pick creators whose audience and tone actually fit — not just whoever has the biggest following.
Briefs, content, timing — we run the collaboration end to end so the work ships sharp and on schedule.
You get a clear, honest read on what happened and what to do next. No vanity dashboards.
05 — why safir
We’re hands-on. You talk to the people doing the work — not an account layer.
We’re creative-first. The idea leads; the media plan follows.
We’re culture-aware. We match brands with creators the internet actually trusts.
We’re new — and that’s the point. Every brief gets our full obsession, not a template.
What you actually get
Names, and why each one fits your brief — not an export from a database.
The concept and the guardrails, written so creators still sound like themselves.
Who posts what, and when. Agreed before anything goes live.
Finished posts, with usage rights arranged up front if you want to run them as ads.
What happened, what it means and what we’d do next — in plain language.